"Three years ago Scope Cycling launched the Artech project with the ultimate goal to develop the best race-ready wheels on the market, No Excuse."
The wheel set was brought to the cycling market in March 2024.
HyperCulture was responsible for creating the visual language for the artwork, display assets and a variety of promotional assets, including a promo film (directors cut). There is still more to come... We were extremely excited to work on this project as we love bicycles :)
Branding by George&Harrison
The wheel set was brought to the cycling market in March 2024.
HyperCulture was responsible for creating the visual language for the artwork, display assets and a variety of promotional assets, including a promo film (directors cut). There is still more to come... We were extremely excited to work on this project as we love bicycles :)
Branding by George&Harrison
